Ruth Daly

About Ruth Daly

I’m a hospitality sales and destination marketing professional with deep experience in global tourism, luxury travel, and event-driven brand growth. Fiji has become a major professional passion, and since February 2025 I’ve served as Director of Sales for Tides Reach Resort and The Views on Taveuni, leading travel trade partnerships, wholesale contracting, and positioning two boutique properties in the luxury space.Before returning to hospitality, I led development and marketing efforts in the nonprofit sector—strengthening my leadership, communication, and relationship-building skills.I’m now focused on hospitality sales, destination marketing, travel trade relations, and Fiji-focused experiences. If you’re looking to collaborate in any of these areas, I’d love to connect.

Experience

1. Director of Sales

   Tides Reach Resort - Fiji

   Feb 2025 — Present · Taveuni, FJ

   I lead sales, marketing, and partnership strategy for two boutique luxury properties on Taveuni—Tides Reach Resort and The Views—focused on elevating brand visibility, strengthening travel trade relationships, and delivering exceptional guest experiences.Key Responsibilities & Highlights:Develop and manage global travel trade and wholesale partnerships, including rate strategy, contracting, commissions, and channel mix.Lead the resort’s sales strategy across FIT, small groups, weddings, and affinity travel (wellness, family, and special-interest).Create and execute marketing initiatives, including digital content, social media strategy, collateral development, and brand storytelling.Oversee guest experience enhancements, ensuring services, activities, and touchpoints align with luxury positioning and authentic Taveuni culture.Represent the resort in B2B channels—travel advisors, wholesalers, tourism boards, trade shows, and PR opportunities.Collaborate with ownership and operations on revenue planning, forecasting, and market expansion into the U.S, Australia, and New Zealand.Strengthen the resort’s reputation through relationship-driven outreach and high-touch communication with advisors, groups, and repeat guests.

Education

• California State University, Fullerton

  BA, Communications

  1981 — 1987

Skills

• Leisure
• Sales
• Online Advertising
• Event Management
• Marketing
• Hotels
• Airlines
• Business Development
• E-Commerce
• Tour Operators
• New Business Development
• Online Marketing
• Hotel Management
• Incentive Travel
• Hospitality Industry
• Public Relations
• Marketing Strategy
• Travel Management
• Leisure Travel
• Social Media Marketing
• Tourism
• Hospitality
• Trade Shows
• Marketing Communications
• Public Speaking
• Destination Marketing