Ruthie McBride
Radio Broadcasting & Digital Media | B.S Communications
- Role
- Marketing Strategy Lead at SummitMedia
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Ruthie McBride
I’ve proudly called Louisville, KY home for most of my life. After earning my Bachelor of…
Experience
Marketing Strategy Lead
Oct 2025 — Present · Louisville, KY, US
Built and maintained strong client relationships through effective communication, negotiation, and strategic sales presentations to drive revenue and meet station goals.Utilized CRM and sales software to manage pipelines, track performance metrics, and analyze radio audience data for targeted campaign development.Developed customized advertising strategies that aligned client brands with station audiences, combining creativity and data-driven insights to maximize campaign impact.
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