Ruth Egherman
Director of Marketing at Livermore Valley Arts
- Role
- Director of Marketing at Livermore Valley Arts
- Location
- Livermore, CA, US
- LinkedIn followers
- 500 followers
About Ruth Egherman
As the Marketing Director at Livermore Valley Performing Arts Center, I lead the…
Experience
Director of Marketing
Jul 2021 — Present · San Francisco, CA, US
Passionate about the arts. Driven by community. Focused on results.As the marketing lead at Livermore Valley Arts, I craft strategic campaigns that inspire creativity and bring people together through the power of performance. From sold-out shows to community-driven initiatives, I ensure that every event reaches the right audience at the right time.What I do: Develop and execute marketing strategies that maximize audience engagement and ticket sales Oversee multi-channel content creation—digital, social, and print—to boost visibility and outreach Plan and purchase media across all platforms, including digital, geofencing, retargeting, movie theater advertising, print, and direct mail Lead in-house graphic design efforts, creating everything from digital ads and posters to season brochures, t-shirts, and more Write and distribute press releases, and design and produce annual reports, membership newsletters, and other key publications Manage budgets and timelines to optimize marketing impact Cultivate partnerships with media, sponsors, and local businesses for collaborative growth Analyze performance data to refine strategies and drive continued success Mentor emerging arts leaders and foster professional growth within my team, helping them reach their fullest potential and supporting succession planning for the future Co-host and book guests for Beyond the Stage, Livermore Valley Arts’ official podcast, exploring the stories and artists behind the performances Since joining Livermore Valley Arts, we\'ve exceeded all earned revenue goals by over 30% year over year. When I started, earned revenue made up just 50% of total revenue—by the end of FY24, it accounted for over 60%, achieving a major strategic plan goal in its first year.Every campaign I design is fueled by a deep passion for the performing arts and a commitment to strengthening community connections. Let’s create something unforgettable! Let’s connect!
Education
University of Iowa
Bachelor of General Studies
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