Ruth Wheeler
- Role
- Sr Corporate Development Officer at National Recreation and Park Association
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
Experience
Sr Corporate Development Officer
National Recreation and Park Association
Jan 2021 — Present · Ashburn, VA, US
Lead conference sales strategy. Set and exceed annual revenue goals, build a pipeline for exhibit, advertising, and sponsorship revenues. Develop exhibitor and sponsor marketing plan and communications. Secure exhibitors for the conference; advertisements in NRPA’s print publications, Parks & Recreation magazine, ancillary products such as website and newsletter banners, eblasts, and more. Steward existing relationships with advertisers, sponsors, and exhibitors through superior service, account maintenance as needed, and customized outreach, and communications
Education
Convention Industry Council
CMP, Certified Meeting Professional
2010 — 2021
University of Phoenix
Bachelor's degree, Business Management
Skills
- Sales & Marketing Leadership
- Budgets
- Leadership
- Event Planning
- Social Media Marketing
- Volunteer Management
- New Business Development
- Lead Generation
- Sponsorship Sales
- Account Management
- Project Planning
- Trade Shows
- Trade Show Management
- Marketing
- Strategic Planning
- Timeline Development
- Business Development
- Operations and Logistics
- Marketing Strategy
- Sales
- Public Speaking
- Event Management
- Meeting Planning
- P/L Management
- Certified Meeting Professional
- Contract Negotiation
- Corporate Events
- Association Leadership
- Online Advertising
- Marketing Communications
- Budgeting
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