Ruth Cossio-Muniz
Executive Director, College Advancement
- Role
- Chief Communications Officer at Rancho Santiago Community College District
- Location
- Orange, CA, US
- LinkedIn followers
- 500 followers
About Ruth Cossio-Muniz
Marketing and PR professional with extensive experience managing structured, collaborative projects in both the private and public sectors.
Experience
Chief Communications Officer
Rancho Santiago Community College District
Oct 2020 — Present · Orange County, CA, US
Plan, implement and direct innovative communications programs that promote the organization and its programs/services. Manage the organization\'s internal/external communications activities including advertising, marketing, media relations, public affairs, etc. Oversee market and public opinion research to assess outcomes. Counsel senior management on effective communication strategies. Ensure that project/department milestones/goals are met and adhere to approved budgets. Represented Rancho Santiago Community College District at external meetings and events. Identified opportunities for the Colleges and District to obtain resources, visibility and potential funding. Served as the media spokesperson. Oversaw the design and production of print materials and publications, website and social media content creation and management. Developed rapport with members of media agencies. Coordinates communication between the College and District leadership, employees, students, donors, elected officials, media and community members. Composed internal publications such as newsletters, news releases, announcements, online posts, website updates, video productions, special projects and related PR and marketing projects. Drafted a crisis communications plan in coordination with the Chief of Safety and Security to prepare for situations that arise. Communicated regularly with communities and elected officials. Analyzed the higher education landscape, the role and dynamics that the community college district plays in operating within the region it serves to garner engagement and support. Implemented innovative methods for brand reach to enhance perception and strengthen the images of the District and its Colleges.
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