Ruth Behr

About Ruth Behr

I’ve always been driven by a fundamental desire to understand more about how consumers obtain information about the products they buy and how they make emotional and rational decisions regarding what, when and how they purchase products and services. This curiosity has led to positions in media planning, strategic thinking and consulting roles at both agencies and research providers. I’ve worked on a broad spectrum of brands including: Facebook, Pinterest, Snapchat, Netflix, Pandora, Sephora, Microsoft, Yahoo, Sony, Hershey’s, Kraft, P&G, Taco Bell, method, 20th Century Fox, Fox Searchlight, Universal Pictures, Target, Adidas, Gap, Toyota, Land Rover and Hyundai/Kia.Specialties: Ethnography-style research, focus group moderation, data analysis and interpretation, in-depth interviews, audience profiling, audience illumination, positioning and creative testing.

Experience

1. Managing Partner

   Talk Shoppe

   Apr 2011 — Present · Los Angeles, CA, US

   At Talk Shoppe, we manage all aspects of qualitative and quantitative projects. Our goal is to provide innovative and out-of-the-box solutions for a variety of client issues to uncover valuable, actionable consumer insights.

Education

• University of St. Thomas

  Bachelor of Arts, Journalism - Advertising; Marketing minor

  1994 — 1998

Skills

• Quantitative Research
• Marketing Research
• Research
• Interviews
• Customer Insight
• Web Marketing
• Media Research
• Qualitative Research
• Market Research
• Audience Analysis
• Advertising Research
• Ethnography
• Data Analysis
• Segmentation
• Analytics
• Advertising
• Brand Equity
• Strategy
• Marketing Strategy
• Consumer Insight
• Mobile Marketing