Ruthann Clawson

Global Senior Product Line Manager - UGG Apparel, Accessories & Home at Deckers Brands

Role
Senior Product Line Manager - Global Ugg Apparel & Accessories, Collaborations at Deckers Brands
Location
Santa Barbara, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Ruthann Clawson

I am a dynamic Product Line Manager who is passionate about product and making data analysis engaging. As a natural leader I enjoy project management, critical thinking and working cross-functionally. My well-rounded background as the sole merchant for several brands has given me the opportunity to wear many hats and manage an array of categories. Most recently I have been learning best practice on a larger scale as a senior manager with a Fortune 500 company.With a diverse product background including Women’s Contemporary, Lounge/Sleep, Intimates, Activewear, Men’s skate, Accessories, Collaborations and the all-encompassing Gift market, I\'ve worked in most product categories over my 11 years in Merchandising/line management and am always striving for growth.

Experience

  1. Senior Product Line Manager - Global Ugg Apparel & Accessories, Collaborations

    Deckers Brands

    Nov 2022 — Present · Goleta, CA, US

    Manage legacy Women’s Loungewear line and apparel/accessories leg of collaborations. Oversee Socks, Men\'s Loungewear and licensed home business with direct report.• Drive omnichannel product strategy for NA WS, DTC, Retail/Concept Stores, MFO, EMEA and APAC.• Manage two direct reports overseeing a total of six categories including Men’s Lounge/Sleep, SMU, Outlet, Socks, Handbags and Care Kits/Insoles.• Use inputs from seasonal inspiration, trend, sales history, market research, sell-in reports and regional LRPs to create seasonal business briefs and range plan. Manage product lifecycle to support global objectives across channels and meet financial goals. Ensure commercial product flow year-round.• Serve as leading contributor/presenter at all major milestones, sales launches, and key account meetings.• Work closely with Design and Development to drive connectivity to brand DNA and competitive set. Ensure alignment with Footwear for cohesive head-to-toe brand stories.

Education

  • FIDM

    Bachelor of Science (BS), Associates, Business Management & Merchandise Marketing

    2009 — 2013

Skills

  • Trend
  • Mood Boards
  • Styling
  • Product Development
  • Merchandising
  • Social Networking
  • Social Media Marketing
  • Microsoft Word
  • Fashion Design
  • Apparel
  • Visual Merchandising
  • Textiles
  • Fashion
  • Microsoft Excel
  • Store Operations
  • Retail
  • Marketing
  • Microsoft Office
  • Sales
  • Inventory Management
  • Trend Analysis
  • Trend Forecasting
  • Management

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Ruthann Clawson — Senior Product Line Manager - Global Ugg Apparel & Accessories, Collaborations at Deckers Brands in Santa Barbara, CA, US | Unifers