Ruthana S.

About Ruthana S.

Executive coach and values-driven leader with 20 years of experience across senior marketing, consulting, and coaching roles. I\'ve coached and partnered with leaders in startups to the Fortune 100 in tech, pharma, athletic apparel, CPG, higher education, real estate, e-commerce, wellness, IT services, manufacturing, professional services, government, media, restaurants, private equity, and venture capital.A certified leadership coach since 2014 and first-generation daughter of refugees, I founded Parse Coaching to expand access to executive coaching to leaders at every level and specialize in leadership development, organizational change, work-life integration, improving ways of working (communication, collaboration, conflict), and team coaching.In my senior marketing and consulting roles, I\'ve been in the C-suite, responsible for developing strategies that align business goals to brand positioning, full-funnel marketing execution, and organizational culture and processes that drive financial results. I\'ve led marketing, cross-functional, and external agency teams to collaborate and launch new B2B/B2C subscription products and services for early stage startups and public/private companies.Avid rock climber, amateur baker, casual skier, and trained yogi & meditator—my latest interests include writing fiction and building with fabric.

Experience

1. Executive Coach

   Ariel Group

   Jan 2022 — Present

Education

• Northwestern University

  Master of Science (MS), Learning and Organizational Change

• The Wharton School

  Bachelor of Science (BS), Management, Marketing, Women's Studies

• Northwestern University

  Graduate Certificate in Organizational & Leadership Coaching

Skills

• Go-to-Market Strategy
• Strategic Partnerships
• Brand Architecture
• Interactive Marketing
• Account Management
• Product Development
• Digital Media
• Competitive Analysis
• Analytics
• Marketing
• Brand Development
• Segmentation
• Strategy
• Digital Marketing
• Product Marketing
• Management
• Brand Management
• Marketing Strategy
• Market Research
• Digital Strategy
• Customer Insight
• Advertising
• Direct Marketing
• Executive Coaching
• Marketing Research
• Positioning
• Creative Strategy
• Integrated Marketing