Ruth Sullivan

Sales Effectiveness Manager @Cox Automotive

I’m the creator and facilitator of Manheim’s Launch Onboarding Program on how to sell Cox Automotive services to dealerships within the automotive wholesale industry. I update facilitation workbooks for attendees due to rapid technology advances and company changes. I’m certified in Challenger Sales Training and deliver presentations to Manheim outside sale teams and auction personnel when requested. I provide one-on-one field rep rides-along per request of the manager to identify the rep’s strengths and weakness. I conduct Everyone Sells training at auction venues to instill up selling skills. Key accomplishments include Identifying the need to improve the company’s new hire program and creating Launch, a new on-boarding program. I successfully on-board 125 new outside sales reps and managers per year. I also created a standardized process for managers to use with all new employees. I’m recognized as a Subject Matter Expert (SME) in Sales Effectiveness.