Ruth Roman
Vice President of National Research, Total Traffic and Weather Network (Ttwn) @iHeartMedia
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WORK HISTORY
Vice President of National Research, Total Traffic and Weather Network (Ttwn) @iHeartMedia
New York, NY, US
Supervise a research manager and three analysts who support the terrestrial and mobile ad sales functions for more than broadcast properties in 200+ markets- Analyze quantitative and qualitative research; apply the findings within marketing collateral that highlights the strengths of the TTWN Network- Provide ongoing industry and consumer insights to senior management and local/national sales teams- Serve as the main point of contact for methodological and analytical-related questions
EDUCATION
Syracuse University
Bachelor's Degree, Counseling Psychology
ABOUT RUTH ROMAN
Senior Media and Market Research Professional with Significant Broadcast and Digital Experience. Lead Multiscale Research Projects and Campaigns that drive double-digit increases in sales revenue. Build and Shape Research Departments through training regimens, stakeholder engagement and client relationships. Manage Departments and lead research team of up to six employees. Specialties: Data analysis and interpretation; creative problem solving; relationship building; training and development; cross-organizational collaboration; proficient with Arbitron, comScore, Triton Digital, GfkMRI, Scarborough USA+ and Nexis.
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