Ruth McDonald
Head of Product @AND Digital
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WORK HISTORY
Head of Product @AND Digital
Glasgow, GB
Leading product operations and development of new prospects for Glasgow office with MD in order to deliver the best outcomes for our clients and our business. Recent achievements have been- Led a cross functional programme to develop a structured process to evaluate the highest value Gen AI opportunities to pursue for a utilities client with significant reduction in manual operations overhead- Used service design techniques to develop a holistic view of a public sector service and identified a roadmap of opportunities which addressed the 3 key leadership outcomes; transparency, make it easy & data quality- Spearheaded user centred design for our ecommerce clients, guiding the team through listening to 100 calls, analysing 15k call data, market analysis and 20 interviews. The result was to create a product vision and roadmap focused on generating user and business value and a responsive web journey, which aims to increase customer retention, increase online sales and decrease calls- Coaching and mentoring team of product people to help them achieve their goals - winning a special commendation for Mentor of the Year at the Scottish Women in Tech Awards 2024- Facilitating I am Remarkable events with staff and clients to help people realise their achievements - scoring 4.8 out of 5 for facilitation- Developed a digital strategy for our local charity partner, which allowed them to secure additional funding.Industry experience to date includes utilities, public sector, outdoor advertising, mental health, charity and ecommerce.Key skills & expertise in the following areas- Accelerating user driven transformation- AI proof of concept design- Understanding the customer- Exploring the market- Service design & blueprinting- Setting product vision- Accelerated ideation & discovery- Coaching, mentoring and nurturing colleagues
EDUCATION
Edinburgh Napier University
2:1 BA (HONS), Business Studies
The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
Trinity Academy
Mathematics B, Accounting & Finance A; English B; Geography C
ABOUT RUTH MCDONALD
Product leader with over 19 years’ experience transforming businesses to create user centric value across different industries. At my best leading cross functional client/internal teams through complex problem solving in order to deliver the best outcomes for customers.Passionate about leading customer centric change and empowering teams to find solutions. Strong communication skills with the ability to build relationships and influence at all levels. Ability to use experience to flex and select the best techniques across a wide range of industries.Award winning mentor skills which I use to help people at all levels achieve their goals.
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