Ruth McBride
Head of Market Development & Client Management @Scotiabank
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WORK HISTORY
Head of Market Development & Client Management @Scotiabank
Development and approval of strategy and business plans for Manufacturer program business Identify and negotiate strategic alliances, partnerships to improve product functionality or profitability. Directly responsible for the acquisition of 6 Manufacturer relationships since 2001 of our 9 Manufacturer relationships. Identification of Manufacturer program business demand and new product demand with a personal solicitation call program with Manufacturer Executives Negotiation with Manufacturer customers and development and implementation of all pricing procedures, polices, systems and operational requirements for Manufacturer programs to acquire Manufacturer business to meet Bank profitability and growth targets Establishing sales and revenue forecasts and profitability objectives for each product and manufacturer program including setting and negotiating manufacturer pricing and profitability performance to exceed Bank financial targets.
EDUCATION
Dalhousie University
MBA, Finance
Fellow of the Institute of Canadian Bankers
Fellow of the Institute of Canadian Bankers, Banking and Financial Support Services
University of Toronto Mississauga
Honors B.A., Political Science,English
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