Ruth Bernstein
Senior Principal, EMC Research
- Role
- Senior Principal at Emc Research
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Ruth Bernstein
Ruth is recognized as one of the top pollsters in the field for her ability to keep the research focused on her clients’ goals. She takes the time to understand the overall objectives and provide hands-on practical advice in addition to quality research. Her clients trust her judgment and know her research findings are reliable and will provide a strategic roadmap for success.With almost three decades in the political arena, Ruth understands the strategic challenges of partisan battles, top two primaries, instant run-off voting, supermajority vote thresholds and more. She is especially proud her work helping to elect women and people of color to elected office and securing voter approval for education, transportation, minimum wage increases and environmental protection.Ruth also leads social marketing, policy, and brand awareness studies with government agencies, nonprofit and Fortune 500 companies. She has provided research-based, actionable guidance in a wide variety of topic areas including water conservation, travel and tourism, access to health care for the underserved, housing, energy, parks and open space and employee rights.Ruth expanded her responsibilities and reach at EMC in 2018 when she took over as President and CEO.Ruth came to EMC with hands-on campaign and nonprofit experience, and a BA degree in Economics from Smith College. She lives in San Francisco where she hikes, practices yoga, plans travel adventures for friends and family, passionately roots for the Giants and seeks out midcentury chairs as she studies to become an upholstering pollster.
Experience
Senior Principal
May 2025 — Present
Education
Smith College
BA
1983 — 1987
Skills
- Political Campaigns
- Coalitions
- Public Policy
- Research
- Politics
- Strategic Communications
- Policy Analysis
- Quantitative Research
- Focus Groups
- Public Speaking
- Grassroots Organizing
- Public Affairs
- Survey Design
- Qualitative Research
- Fundraising
- Political Consulting
- Political Science
- Campaigns
- Segmentation
- Message Development
- Customer Insight
- Nonprofits
- Parenting Skills Training
- Market Research
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