Ruth Epps

About Ruth Epps

Global marketing leader with 15+ years of experience shaping growth strategy and driving revenue impact across B2B SaaS and technology organizations. Recognized for building high-performing field, event, and account-based marketing programs that accelerate pipeline, strengthen market presence, and deepen customer engagement. Trusted partner to sales leadership, owning alignment from planning through execution to co-develop account strategies, prioritize investment, and influence deal progression. Combines data-driven decision making, intent-led targeting, and scalable regional execution to improve ROI and marketing contribution to revenue. Brings a track record of increasing qualified pipeline, optimizing performance, and translating go-to-market strategy into measurable business outcomes across global and regional markets.

Experience

1. Head of Field Marketing Manager- Americas

   Daon

   Dec 2021 — Present · Fairfax, VA, US

   Lead regional marketing strategy across the Americas, directing field marketing, account-based marketing, demand generation, and executive event programs that drive pipeline growth and revenue impact.Own full-funnel growth strategy and investment planning, orchestrating integrated multi-touch campaigns that align marketing initiatives with regional business priorities and sales targets.Serve as strategic partner to Sales leadership, co-developing account engagement plans, aligning ABM priorities with pipeline acceleration goals, and influencing deal progression across priority accounts and verticals.Oversee design and execution of high-impact marketing initiatives — including digital demand programs, executive briefings, corporate events, and field activations — ensuring consistent messaging, measurable outcomes, and scalable regional execution.Direct collaboration across global marketing functions and virtual teams to deploy, test, and optimize programs at scale, translating global strategy into regionally effective execution.Manage regional marketing investment and performance accountability, allocating budget to maximize ROI and marketing contribution to revenue.Champion data-driven and AI-enabled marketing innovation, leveraging intent signals and advanced targeting to improve personalization, engagement quality, and program effectiveness.

Education

• Metropolitan State University of Denver

  Bachelor's degree, Marketing/Marketing Management, General

Skills

• New Business Development
• Social Media Marketing
• Marketing Strategy
• Marketing Communications
• Social Media
• Coaching
• Teaching