Rutesh Desai
Digital Marketing & Sales | MSc International Business | Expertise in Google Ads, PPC, Power BI & social media strategies | Driving ROI & enhancing brand presence through data-driven insights.
- Role
- Social Media Manager at Criniti\'s
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rutesh Desai
Results-oriented MSc International Business graduate with a strong background in data…
Experience
Social Media Manager
Apr 2024 — Present · Mumbai, IN
Developed and implemented monthly content strategies for Instagram, Facebook, and other social mediaplatforms to align with brand objectives, ensuring consistent engagement and growth for Criniti’s and Buns & Ribs.Created, managed, and optimized paid media campaigns across Google Ads, Facebook Ads, andMicrosoft Ads, focusing on refining keywords, ad copy, targeting, and landing pages to maximize ROI anddrive traffic.Analyzed key performance metrics (CPM, CPC, CPA) to optimize creatives, audiences, and overallcampaign effectiveness, delivering measurable improvements in engagement and conversions.Led email marketing campaigns (EDMs), driving customer retention, engagement, and brand loyalty whileensuring consistent communication across all customer touchpoints.Managed community interactions, fostering strong relationships with customers and amplifying brandreputation for Criniti’s and Buns & Ribs through timely responses and content moderation.Managed Google My Business (GMB) profiles for over 30 liquor stores, Criniti’s, and Buns & Ribs,optimizing GMB content and local SEO strategies to boost local engagement and foot traffic.Utilized Google Analytics and platform insights to track and analyze performance metrics, providingactionable insights to continuously improve campaign effectiveness and overall brand growth.Planned and managed budgets for events, workshops, and giveaways, strategically aligning them withmarketing objectives to enhance visibility, engagement, and foot traffic for Criniti’s and Buns & Ribs.Directed website content updates for Criniti’s and Buns & Ribs, ensuring promotions and events wereaccurately represented and maintaining consistency across all digital touchpoints.Produced detailed weekly to monthly reports using Excel and PowerPoint, showcasing proficiency in dataanalysis and presentation tools, delivering actionable insights and performance metrics.
Education
Mumbai University Mumbai
Bachelor of Engineering - BE
University of Hertfordshire
Master's degree
2022
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