William Goff

About William Goff

I’m a business operations and revenue leader with 10+ years of experience building, scaling, and optimizing service-based organizations in healthcare. While my background began in chiropractic care, my core expertise has always been on the business side—driving growth, improving operational efficiency, and building systems that increase revenue, retention, and long-term enterprise value. I’ve built and led a clinic from the ground up, owning everything from go-to-market strategy and sales process design to team development, KPI management, and customer experience. That hands-on experience shaped my ability to step into complex environments, identify gaps quickly, and implement solutions that drive measurable results. Today, I focus on roles where I can operate at a strategic level—partnering with leadership teams to scale operations, optimize revenue engines, and build high-performing teams. I bring a strong blend of operator mindset, sales leadership, and analytical thinking, with a track record of turning ambiguity into structured, scalable growth. Core Strengths: • Revenue Operations & Growth Strategy • Sales Process Design & Conversion Optimization • KPI Development & Performance Management • Team Leadership, Coaching & Accountability • Customer Experience & Retention Strategy • Operational Scaling & Process Improvement I’m particularly interested in Director-level and above roles in healthcare, health tech, and growth-focused organizations—especially in environments that value data-driven decision-making, autonomy, and scalable impact.

Experience

1. Founder & Clinic Director

   Chirofactor

   Jan 2020 — Present · Richmond, VA, US

   Founded and scaled a boutique healthcare clinic with a strong emphasis on sales strategy, operational systems, and patient experience.Built and grew clinic revenue through consultative sales processes, structured care plan presentations, and retention-focused workflows, achieving 95%+ client retention within year one.Designed and executed end-to-end operations including sales funnels, branding, marketing strategy, pricing, and service delivery.Recruited, trained, and led multidisciplinary teams; coached staff on sales communication, service standards, and KPI accountability.Implemented dashboards tracking conversion rates, visit utilization, retention, and average case value.Owned P&L performance, vendor relationships, insurance reimbursement, and cash-based revenue streams.Integrated EMR, CRM, and automation tools to streamline operations and elevate patient engagement.

Education

• University of Bridgeport

  Bachelor of Science - BS, Biology & Mathematics

• ITT Technical Institute-Richmond

  Bachelor of Applied Science (B.A.Sc.), Computer Networking Systems

  2005

• University of Bridgeport

  Doctor of Chiropractic, Chiropractic

  2016 — 2019

Skills

• Bridal Showers
• Fashion
• Makeup Artistry
• Film
• Photo Shoots
• Stylists
• Beauty Industry
• Cosmetology
• Event Management
• Luxury Goods
• Airbrush
• Artistry
• Retail
• Cosmetics
• Makeovers
• Photography
• Glamour
• Skin Care
• Styling
• Editorial
• Celebrity
• Creative Direction
• Weddings
• Fashion Shows
• Beauty
• Runway