Rusty Boozer

About Rusty Boozer

Thank you for taking the time to learn a little more about me. With over 20 years of experience in sales, I\'ve had the privilege of navigating a wide range of challenges and opportunities. Through it all, I’ve learned that the one thing that truly moves the needle is, Trust.It’s not just about the number of calls, CRM systems, or clever go-to-market strategies (though those matter). It’s about building trust—trust that I deliver on my promises, that I can drive measurable growth, and that I genuinely understand the needs of my customers. Trust forms the foundation of every successful relationship, whether it’s with clients, colleagues, or leadership teams. It’s how I’ve built lasting partnerships and consistently hit ambitious goals.This focus on trust is rooted in a strong set of core principles that guide me in life and work. Persistence, courage, creativity, and expertise are key components of my success, but principles like integrity and accountability are what sustains it. These values have helped me excel in every role, becoming a consistent top performer and helped me be successful in whatever role I\'ve played.

Experience

1. Sr Account Executive

   Apple

   Dec 2005 — Present · TN, US

   Highlights:Led a large, multi-state territory through direct and indirect (Channel) sales of technology solutions and services for both Education and Healthcare Enterprises - Owned a $35.6M public-sector territory across KY/TN/SC, leading multi-year growth strategy across Higher Education (R1/R2) and Healthcare Enterprise accounts- Earned #1 National Education AE honors (2008, 2015, 2018) for exceeding growth in mature, competitive markets- Built executive partnerships with Presidents/Provosts/CIOs/CMIOs and functional leaders to align technology roadmaps with institutional strategy (student success, research enablement, security, workforce productivity)- Led complex, multi-stakeholder evaluations and customized solutions across IT/security/procurement/finance and academic leadership; converted pilots into campus-wide adoption- Led modernization roadmaps that included platform services adoption and integration planning across distributed environments- Orchestrated cross-functional teams (technical specialists, partner/channel, legal, services) to deliver multi-year agreements and scaled implementations across distributed institutions- Led channel strategy to expand routes-to-market, increase coverage, and improve pipeline conversion across the territory- Delivered executive briefings and strategic workshops to drive transformation alignment and sponsorship at the cabinet level- Mentored and coached national teams (33+), enabling consistent execution across planning, messaging, and strategic account motions.

Education

• University of South Carolina

  BA, Graphic Design

  1985 — 1989

Skills

• Marketing
• Advertising
• Leadership
• Retail
• Sales Management
• Product Marketing
• Strategic Partnerships
• Account Management
• Sales
• Ios
• Customer Relationship Management (Crm)
• Crm
• Os X
• Social Media
• Mobile Computing
• Direct Sales
• Sales Operations
• Lead Generation
• Cloud Computing
• Management
• New Business Development
• Solution Selling
• Business Development
• Marketing Strategy