Russell Wagner
Senior Account Executive @Wsb-Tv
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WORK HISTORY
Senior Account Executive @Wsb-Tv
Atlanta, GA, US
Initiated brand launches to connect audiences with companies and help businesses engage their core consumer by designing advertisements online and on-air producing script, talent, ad copy, native content and ad material serving over 30+ markets- Demonstrated year to year growth, 12% in consistent revenue and new business from $4.7 million to $11 million in sales leading my sales team- Prospected, and grew businesses from 1 million in sales to 2 Billion in Revenue in the Southeastern United States- Created and implemented marketing campaigns on WSB-TV, WSB-TV.com, Roku, Apple TV, Over the Top Television, Google Display Network, Google Search, and any device that can access Video- Conducted Market Research studies specific to client sector and market, utilize data to help clients acquire new customers advancing in their sectors while maximizing their profits- Aid in the success of my customers sales and increase their market share- Produce script, ad copy, and deploy ad material
EDUCATION
Ithaca College
Organizational Communications Learning and Design, Bachelor of Science
University of Georgia - Terry College of Business
Master of Business Administration (M.B.A.), Business
SKILLS
ABOUT RUSSELL WAGNER
Business Enterprise Solutions Grower - I help develop companies to be more profitable by reducing their cost per client acquisition, coordinating marketing, data, strategy and operations to maximize lead flow while helping organizations grow marketshare. Connector - I aspire to connect people and technologies to improve results and profits for the people and teams I serve. Passion - I am passionate about building marketing systems that incrementally grow clients share and their revenue. I love combining multiple data sources to strategically help organizations advance into new territory.
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