Russ Heilbrun

About Russ Heilbrun

At my core, I LOVE understanding consumers and satisfying their ever-evolving wants and needs. Over the past 20+ years, I’ve led omnichannel and digital transformation, eCommerce innovation, and category growth.I’ve had the privilege to work in retail (Target), CPG/Brand (Johnson & Johnson), and consumer-facing animal health & wellness (PE-backed $4B+ businesses). I hold an MBA from Northwestern’s Kellogg School of Management and a BBA from the University of Michigan’s Ross School of Business—both of which have shaped my approach to strategic leadership and cross-functional collaboration. In sum, I am a: • Data-driven leader with demonstrated success in omnichannel category management/buying/merchandising; SaaS product/software strategy and development; B2C, B2B, and B2B2C sales; and consumer marketing• General Manager with outstanding P&L results across a wide range of business categories with scopes exceeding $1B, including human and animal health & wellness, grocery, baby, beauty, entertainment, seasonal, & home • Visionary driver of digital transformation & innovation• Proven team leader, earning 90%+ employee voice scores and building cultures that drive results, spark innovation, and promote belongingLet’s connect if you’re passionate about building the future of commerce, teams, and consumer experiences-Expertise: eCommerce | Omnichannel Strategy | Digital Product | Consumer Insights | Consumer Experience (CX)| Content Optimization | CPG & Retail | P&L Ownership | Strategic Partnerships & Vendor Negotiation | Category Management | Team Building & Leadership | Innovation | Digital Transformation | B2C | B2B | B2B2C | Change Management

Experience

1. Vice President

   Jostens

   Jun 2025 — Present · Minneapolis, MN, US

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Marketing; Management and Organizations

  2009 — 2010

• University of Michigan - Stephen M. Ross School of Business

  Bachelor of Business Administration (B.B.A.), Marketing and Finance

  1998 — 2002

Skills

• Negotiation
• Supply Chain
• Management
• Retail
• Competitive Analysis
• Team Leadership
• Grocery
• Strategy
• Merchandise Planning
• Purchasing
• Critical Thinking
• Merchandising
• Strategic Partnerships
• Inventory Management
• Data Analysis
• Segmentation
• Strategic Planning
• Vendor Relations
• P&L Management
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Pricing Strategy
• Product Development
• Customer Insight
• Pricing
• Team Management
• Strategy Development
• Consumer Insights
• Market Research
• Analytics
• Business Strategy
• Planning