Russ Gooberman
Head of Organic Growth @Silver Lake Digital, Inc.
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WORK HISTORY
Head of Organic Growth @Silver Lake Digital, Inc.
Head of SEO for Silver Lake Digital. Syncing client brand linguistics with customer search behavior. Worked with Real Estate, E-commerce, Legal and Educational verticals. Optimized on site, link building, schema/ structured data, Google Local and AI search. Primary E-commerce client saw a 700% traffic increase last six months.
EDUCATION
Brandeis University
BA, Politics, Philosophy, American Studies, Pre-Law
SKILLS
ABOUT RUSS GOOBERMAN
Russ is a dual-hemisphered polymath. Both a professional storyteller and theater teacher and an OCD analytics junkie who has been breaking benchmarks for marketing teams for the last 10 years. He\'s known for creating organic traffic typhoons that has leadership bracing for all the additional visitors. A pioneer of the ASO (App Store Optimization field) Russ is now focusing on AI-assisted search optimization, and behavioral pattern mapping, he helps clients unlock long-term organic growth by aligning technical infrastructure with user intent and search intelligence.He\'s a 2x Webby Award winning writer - and teaches improv at LA\'s longest running improv theater - Burbank\'s LA Connection. For Russ, improv is both activated listening and weaponized presence. This skill set serves his students across entertainment styles and business verticals.
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