Russ Fliegler
Digital Customer Engagement Specialist | Loyalty Marketing | Restaurant Marketing
- Role
- Loyalty Manager at Portillo's
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Russ Fliegler
I have over 25 years of experience in marketing including CPG brand marketing, loyalty/customer engagement, and restaurant marketing. Most recently at Mastercard, I managed the relationship with the flagship, global QSR loyalty client. Prior to Mastercard, I served as a strategic advisor to McDonald’s top five global markets on their loyalty programs. I was the key point of contact for escalations and conflict management as well as ensuring market needs were represented at global headquarters. Previously, I managed the Potbelly Perks loyalty program, relaunching it two times under my tenure. I built the long term strategy for the program, owned the day-to-day execution, and managed all CRM and customer engagement.Competencies: Customer engagement, CRM, Loyalty Marketing, Client Management, Business Relationship Management, Project Management
Experience
Loyalty Manager
Jan 2025 — Present · Chicago, IL, US
Education
University of Pennsylvania
Bachelor of Arts - BA
University of Michigan
Master of Business Administration - MBA
Skills
- Brand Management
- Marketing Strategy
- Sports Marketing
- Shopper Marketing
- Marketing
- Management
- Business Development
- Digital Marketing
- Relationship Marketing
- Sponsorship
- Digital Media
- Customer Insight
- E-Commerce
- Sales Management
- Strategic Partnerships
- Mobile Marketing
- Integrated Marketing
- Experiential Marketing
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