Russell Short
Co-founder @B-Yond Performance
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WORK HISTORY
Co-founder @B-Yond Performance
A purpose-driven wellness brand redefining natural wellness. Inspired by nature and backed by science, our products are crafted to optimise recovery, wellness, sleep & daily performance.
EDUCATION
Active IQ
Level 3 Personal Trainer
League Football Education
BTEC Sport, Exercise & Sports Performance
The PFA
UEFA B Coaching License
SKILLS
ABOUT RUSSELL SHORT
Over 15 years in the sports business and health & fitness industries. Transitioned from playing, to building in the business side of football & entering the entrepreneurial world. Vast experience with successful start-ups - I have built, scaled & exited. I have also partnered with and worked alongside numerous professional athletes on building business ventures during & after their playing careers. A real hands-on visionary, I enjoy working with big-thinkers & \'do-ers\' who are relentless to achieve.My time now is spent building and helping business growth from start-up to scale-up, at the intersection of elite sport, health & wellness, human performance & AI
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