Russell Pressler-Shell
- Role
- Behavioral Analytics Implementation Specialist at Kroger
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Russell Pressler-Shell
Dynamic, dependable professional with 14 years of career experience. Educational…
Experience
Behavioral Analytics Implementation Specialist
Mar 2021 — Present
Develop analytics implementation requirements for website and app features and enhacements. Debug current analytics implementations to uncover and resolve active defects and/or bugs. Manage tagging process through JIRA tickets to balance capacity and throughput. Validate new implementations through reviewing payloads, either through Charles Proxy files or screenshots provided by a browser debugging tool. Make the necessary JSON updates to our schema repository using VS Code and GitHub to create pull requests aligning with proposed tagging requirements. • Successfully migrated Kroger analytics from client-side analytics (Adobe Launch) to server-side analytics (clickstream) allowing for all data to be managed and stored in-house. • Developed a defect triage process to reduce the cycle time of implementation defects from weeks to days.
Skills
- Strategy
- Data Entry
- Marketing Strategy
- Customer Service
- Digital Strategy
- Writing for the Web
- Photoshop
- Basic Html
- Salesforce.com
- SEO
- Market Research
- Tactical Development
- Social Media
- Digital Marketing
- Marketing
- Strategy Development
- New Business Development
- Training
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