Russell Parrish

About Russell Parrish

Most of my career has been operating at the intersection of product, growth, and infrastructure.Seven years at R/GA, including Managing Director, leading global platform and marketing programs for American Express, LEGO, Verizon, and Unilever across $35M+ in annual scope.CMO at Silvertree Real Estate, where I built and launched a fully autonomous coworking platform across eight locations, driving occupancy from 55% to 95%.Earlier: Publicis / Digitas leading digital and acquisition programs for Citi, Starwood, and AmEx.Alongside that work, I’ve been building something different.I design measurement infrastructure for AI systems—not as a feature of a role, but as an independent research track driven by a gap: the lack of instruments for understanding model behavior beyond surface output.The Visual Thinking Lens is a geometric kernel for image model observability, validated across thousands of outputs spanning MidJourney, Sora, OpenArt, and other major generative systems.It identifies structural behaviors that semantic evaluation cannot see. In one study of 200 Sora outputs, all results clustered within a 0.15 radius of geometric center, while semantic categories explained less than 10% of spatial variance. Structural degradation appeared 3–4 inference steps before semantic breakdown.The Linguistic Kernel extends this approach to text: a deterministic, engine-agnostic telemetry layer that maps any LLM output into an 8-dimensional structural coordinate without calling another model.Validated across 1,600 Gemini outputs, including a Jacobian steerability study across 300 runs identifying primary deformation axes under prompt stress. Two companion papers are in development.This work lives at:artistinfluencer.comartistinfluencer.com/text-has-shape

Experience

1. CMO Product & Platform Lead Architect

   Silvertree Commercial Real Estate

   Jan 2021 — Present

   Lead brand, growth, and digital infrastructure across a $40M+ commercial real estate portfolio in the NY/NJ market. Built and scaled a fully integrated operating platform transforming legacy real estate workflows into a digitally enabled system- Launched Small Officer, a coworking brand (6 locations), owning brand, GTM, CRM, and end-to-end member experience- Built an autonomous platform integrating booking, payments, access control, CRM, analytics, and support via API orchestration- Increased occupancy from 55% to 95% through platform modernization and data-driven acquisition strategy- Established KPI frameworks and system monitoring across acquisition, product usage, and operational performanceDesigned experimentation loops linking user behavior to continuous platform and revenue optimizationLed cross-functional execution across engineering, operations, marketing, and ownership stakeholdersThis role combines growth leadership with hands-on system design—turning physical assets into scalable, software-driven operating infrastructure.

Education

• University of Colorado Denver

  Marketing, Minor in Arts