Russell Palmer
Account Manager @ 160over90 | Brand Marketing, Digital Media Marketing, and Payments Services
- Role
- Account Manager at 160over90
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Russell Palmer
Strategic marketing and partnerships leader with 9+ years of experience executing…
Experience
Account Manager
Jun 2022 — Present · San Francisco, CA, US
Tasked with driving incremental client investment for Visa in activations around global partnerships such as the FIFA World Cup, FIFA Women\'s World Cup, and the Olympic and Paralympic Games - Enable Visa global client-marketing and sales teams to leverage Visa\'s world-class sponsorship portfolio to engage clients and create co-marketing programs that drive our mutual business - Contributed to driving $135M+ in client investment around FIFA World Cup Qatar 2022 and $180M+ ahead of Paris 2024- Lead the development of client sell-in materials to aid in investment - including property overview documents, managing Team Visa athletes, building program activation case studies, and creating a digital asset repository that enabled clients and Visa employees to easily access sponsorship assets (logos, imagery, etc.) for program activations- Developed co-marketing campaigns and GTM launch strategy with Financial Institutions such as Chase, Google Play, Wells Fargo, UBS, and more- Spent six weeks on-site in Paris during the Olympic Games 2024 leading VIP client programming and consulting on real-time social and digital campaigns
Education
Southern Methodist University
Bachelor of Science (BS), Sport Management
2012 — 2016
Skills
- Financial Accounting
- Marketing
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Sales
- Event Planning
- Microsoft Word
- Advertising
- Illustrator
- Sports
- Marketing Strategy
- Social Media
- Sports Marketing
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