Russell W.

Experience

1. User Experience Designer

   Best Buy

   Apr 2021 — Present

   Drive the end-to-end design of enterprise-level tools that simplify workflows, provide actionable data insights, and support the development of over employees.• Generated $2.7M in annual savings from operational efficiency by leading the complete redesign of the company-wide sales certification process, transforming a manual, paper-based system into a streamlined digital workflow.• The new certification tool reduced task completion time by 75% and improved data consistency by 85%, allowing store leaders to dedicate more time to coaching and customer-facing activities.• Increased leader-to-employee coaching interactions by 51% and engaged 34% more leaders in active coaching within a single quarter by designing and launching a centralized Insights Dashboard.• Operated as a strategic partner in an agile environment, collaborating closely with product managers, engineers, and store leadership to ensure design solutions were both technically feasible and aligned with critical business objectives.• Led the user research and design strategy for key initiatives, conducting discovery workshops, mapping user journeys, and creating detailed Figma prototypes and documentation to facilitate a smooth development handoff.

Education

• Full Sail University

  Computer Animation

  2011 — 2013