Devyn Russell
Consultant @Boston Consulting Group (BCG)
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WORK HISTORY
Consultant @Boston Consulting Group (BCG)
London, GB
Developed scalable go-to-market playbooks and a measurement maturity model that accelerated a global technology company\'s ad product adoption• Co-authored marketing strategy publications and presented key findings at Google Marketing Live, Google Partner Summit, and Google Marketing Analytics Summit to 900+ marketing leaders• Led a global marketing research study, synthesising voice-of-customer insights from 55 expert interviews and advertiser survey responses• Defined a loyalty and retail media business case at a UK bank by quantifying commercial and customer benefits to evolve the product roadmap, resulting in an increased annual budget• Designed an insight-led measurement strategy for a European grocer, including a KPI framework, scalable testing approach, and measurement operating model• Identified AI automation opportunities through IT ticket data analysis, building a deployment plan enabling a 50% reduction in support costs for a national utility
EDUCATION
Seattle Pacific University
Bachelor of Arts (B.A.)
Saïd Business School, University of Oxford
Master of Business Administration - MBA
University of Oxford
Master of Business Administration - MBA
SKILLS
ABOUT DEVYN RUSSELL
Marketing and strategy professional helping organisations improve digital maturity, go-to-market activation, and media effectiveness to drive business outcomes and enhance customer experience.Outside of work, I enjoy tackling my romantasy to-be-read list, planning my next ski trip, competing in London\'s volleyball leagues, and eating my way through the city\'s foodie scene.
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