Russell Crudgington

About Russell Crudgington

I am a problem-solving, results-driven digital analytics leader with 20+ years in IT and 15+ years focused on web analytics, data analysis, and digital marketing. My passion lies in transforming complex data into actionable insights that drive growth, efficiency, and customer engagement.Currently, as Senior Analytics Engineer at Hilton Grand Vacations, I design and deploy advanced analytics frameworks across multiple global sites. I specialize in complex analytics setups, unified data layers, cross-domain event tracking, custom GTM listeners, and aligning custom dimensions across newly acquired brands—ensuring clean, scalable analytics ecosystems.Previously, I served as Sr. Web Analytics Analyst at HGV, where I led enterprise-wide GA4 migrations, collaborated with developers on precision GTM tagging, and produced executive looker dashboards showcasing marketing ROI and conversion performance.Beyond analytics, I am an AI prompt engineer and custom GPT builder, applying emerging technologies to accelerate custom javascript and HTML coding, event and datalayer creation, and analytics implementation workflows.I thrive in cross-functional environments, bridging developers, marketers, and executives with clear data stories that unlock smarter business decisions.Core Competencies- GA4 & Google Tag Manager (analytics tracking implementations, event architectures, data layer schemas, custom javascript/HTML coding, cross-domain tracking, custom dimension/metric alignments)- Looker Studio & BigQuery (custom dashboards, parameter audits, regex and lookup tables, calculated metrics)- AI & Automation (ChatGPT, prompt engineering, custom GPT development)- Digital Marketing (Google Marketing Platform, Looker Studio (formally Google Data Studio), Google Search Console, Bing Webmaster Tools, SEMrush, MOZ, Ahrefs, Google Keyword Planner, Screaming Frog)- Internet Marketing (SEO - search engine optimization, SEM - search engine marketing, SMM - social media marketing, SMO - social media optimization, PPC - pay-per-click, email marketing, content marketing, display, video)

Experience

1. Senior Engineer, Analytics

   Hilton Grand Vacations

   Aug 2024 — Present · Orlando, FL, US

   Designing and implementing scalable data collection frameworks that unify tracking across platforms, brands, and technologies- Lead analytics engineering initiatives across HGV’s portfolio- Product owner for Google Analytics, Google Tag Manager, and BIgQuery- Build advanced GTM custom listeners to capture rich behavioral data (video, forms, cookie consent, chatbot, custom error tracking)- Build custom tracking solutions for qualification and validation engines- Unify event tracking and custom dimensions across newly acquired brands (Diamond Resorts and BlueGreen Vacations) ensuring consistent reporting- Design tracking architecture for mobile apps (iOS and Android) to align with HGV\'s website infrastructure- Develop scalable analytics QA frameworks- Develop custom GPTs for GA/GTM setups and integrations- Standardize datalayer schemas and event/dimension naming conventions to follow Google\'s best practices- Partner with dev, product, and marketing teams to align data collection with business KPIs.

Education

• Gulf Coast State College

  Associate of Arts (A.A.), Pre-Engineering

  1997 — 2000

• Mosley High School

  Diploma, High School

  1993 — 1997

• University of Central Florida

  Bachelor of Science (B.S.), Information Technology

  2000 — 2004

• University of Central Florida

  Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies

  2009 — 2012

Skills

• Lead Generation
• Google Apps
• Small Business Online Marketing
• Leadership
• Landing Page Optimization
• Craft Beer
• Web Analytics
• Web Development
• SEO
• Smo
• Sem
• Troubleshooting
• Search Engine Ranking
• Social Networking
• Youtube
• Web Design
• Affiliate Marketing
• Linkedin
• Wordpress
• Organic Search
• Website Development
• Link Building
• Online Lead Generation
• Facebook
• Strategy
• E-Commerce
• Google Analytics
• Mba
• Ppc
• Marketing
• Computer Repair
• Beer
• Web 2.0
• Digital Marketing
• Mobile Marketing
• Google Adwords
• Conversion Optimization
• Email Marketing
• Entrepreneurship
• Wireless