Russell Coillot

Director of Global Sales and Marketing @Wrightsock - Wrightenberry Mills, Inc

Burlington, NC, US

Lead and managed all aspects of Sales and Marketing for textile manufacturer. Accomplishments include: Increasing DTC business by 500% in the first 18 months on the job. Initiated and executed digital marketing strategy that includes; Social Media Marketing, SEO, Google PPC, email marketing, and Ambassador programs. My duties also include the management of international distributors and domestic independent sales teams. I am responsible for the annual product guide (design and layout) and directing the addition or deletion of products for sale by the company. Lead and directed the customer service team to ensure that our customers (wholesale and retail) get taken care of in the best and most efficient manner possible. One of my favorite responsibilities is the planning and execution of events. From industry-facing events that cater to our dealer network, to consumer-facing events that showcase our products directly to the consumer.

American River College

AA, General Business, emphasis on Business Management, Business

Newlane University

Bachelor of Arts - BA, Philosophy