Russell Woolfolk

About Russell Woolfolk

I am an analytical professional with extensive experience in planning, establishing, and…

Experience

1. Sales Director

   Martinlogan

   Apr 2009 — Present

   In my recent role of Director of Sales | Key Account Manager – Martin Logan I am responsible for developing and directing execution of strategic plans for national retail and distribution channels, including sales, marketing, business development, and key account management strategies. I am managing Martin Logan sales for national and regional retail, custom, and distributor channels, I Conduct specially designed training programs for both internal and external sales representatives.Below are my Key Achievements in this role: Accomplished revenue growth of 128% within five-year span by developing national internet sales channel and providing end-to-end project/program management, as well as building strategic partnerships for offering business diversification into internet sales with Amazon.com, Crutchfield, and NewEgg.com. Increased overall revenue by 48% in tenure of employment through development and execution of strategic plans for National Retail and Distribution in close coordination with Senior Vice President of Sales. Formulated and executed sales plan for Future Shop (Best Buy Canada) resulting in addition of 172 stores in sales and distribution channel. Cultivated strategic business alliances and partnerships and secured international sponsorship for release of Martin Logan’s most recent Troubadour DVDs and CDs. Crafted major artist marketing promotion campaign with mega-stars, such as Bon Jovi, Kiss, and Eminem.