Russell Wojcik

About Russell Wojcik

I am seeking a full-time Content Strategy and Marketing (or similar) role with a thriving company that appreciates the value of long-term, dynamic, audience-aligned content programs. I lean towards the tech, automotive, healthcare, science, and industrial categories, yet have broad experience across B2B as well as B2C in hospitality, restaurant, and travel PR/marketing. To feed my personal passion for the auto industry, I contribute occasional SEO-driven articles for NP Digital\'s automotive clients in my spare time. I am an accomplished and strategic content and communications professional with a proven ability to design and execute impactful digital marketing and brand strategies in dynamic, fast-paced industries such as B2B, technology, and automotive. I use AI capabilities to build efficient, on-brand, high-quality content engines to scale while meeting audiences in their modern world of AI-empowered discovery. With over 12 years of hands-on expertise, I specialize in creating and managing high-performing content initiatives that strengthen brand positioning, elevate visibility, and drive measurable results in lead generation, engagement, and revenue growth. My approach is grounded in data-driven insights, allowing me to continually refine and enhance strategy and execution to meet business goals.I excel at fostering collaboration across cross-functional teams, ensuring seamless communication between marketing, sales, product, and leadership to align on strategy and execution. Skilled in distilling technical information into relatable, consumer-focused narratives, I bridge the gap between complex concepts and customer needs. Additionally, I have a strong track record of mentoring executives in thought leadership, enhancing their personal brands and influence within the industry.My agency and vendor management experience has also proven invaluable in optimizing resources and scaling content production efficiently, enabling us to achieve strong ROI on content initiatives. Passionate about impactful storytelling, I am committed to driving brand growth and differentiation through innovative, strategic content programs.My leadership approach combines efficiency with empathy, fostering an environment where innovation thrives. I\'m passionate about leveraging AI and other tools to deliver scalable content workflows that allow more space for subject matter expertise and leading

Experience

1. Brand Marketing Communications Manager

   Keysight Technologies

   Jul 2025 — Present

   Helping shape how a global technology and innovation leader shows up across the market through clear, consistent, and compelling brand communication. In this role, I lead cross-channel brand marketing efforts that reflect Keysight’s voice and values, amplifying our stories across platforms and chanels. I partner with creative, GTM, and campaign teams to scale a unified brand presence, evolve our messaging, and drive clarity across the customer journey and sales cycle.What I do:Develop and implement always-on communication strategies that support flagship initiatives, product campaigns, and thought leadership programsEnsure consistency in voice, messaging, and visual identity across corporate and paid channelsGuide brand communications across content formats, including digital, web, video, and print, while overseeing quality, tone, and performancePartner with brand, GTM, and creative teams to evolve Keysight’s brand persona and customer-facing storytellingUse data and insights to measure brand communications effectiveness and continuously optimize content and campaigns

Education

• DePaul University

  Bachelor of Arts (B.A.), Writing, Rhetoric , and Discourse

  2011 — 2014

• McHenry County College

  General Studies

  2011 — 2011