Russell Tan
Digital Marketer | Product Marketing | Category Management
- Role
- Sr Category Manager, Consumer M365 at Microsoft
- Location
- Kent, WA, US
- LinkedIn followers
- 500 followers
About Russell Tan
Digital marketing track record in: eCommerce, merchandising, and sales. Strong analytical background developed through core business functions. History managing robust accounts and products in order to maximize revenue and growth. A catalyst in coordinating new marketing initiatives, product development, strategy and negotiations. Proven ability to inform and influence cross-functional relationships with internal and external partners. Specialties: eCommerce, Merchandising, Product Marketing, Project Management
Experience
Sr Category Manager, Consumer M365
May 2022 — Present · Redmond, WA, US
Quickly promoted from Category Manager by consistently surpassing performance goals and key objectives in line with the strategic plan for Microsoft 365•Launched a WW seasonal GTM cycle and CMS migration across 1,300 web pages within the first 4 months in role, achieving a record +12pt% buy rate and +$0.2M in revenue upside•Produced impactful Seasonal Marketing briefs for WW regional sales, clarifying M365 fiscal priorities and product roadmap. Received highest praise from leadership for clarity and effectiveness across LOBs•Achieved 100% employee participation in a Microsoft diversity and inclusion event, raising $5.7M for various causes. Commended by CMO for outstanding planning and communication•Collaborated with regional and payment teams on card-linked offers with MasterCard and CRM Pilots, generating ~$350k in initial revenue and setting the stage for a global campaign
Education
Seattle University Albers School of Business
Business
Skills
- Sales Management
- Outlook
- Sales
- Merchandising
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Purchase Management
- Vendor Relations
- Vendor Management
- Microsoft Powerpoint
- Online Merchandising
- Project Management
- Supply Chain
- Price Optimization
- Windows
- Strategy
- E-Commerce
- Marketing
- Html/Xml
- Operations Management
- Negotiation
- Excel
- Inventory Management
- Contract Negotiation
- Cataloging
- Retail
- Forecasting
- Business Process Improvement
- Sourcing
- Process Improvement
- Word
- Program Management
- Supply Chain Management
- Cooperative
- Sql
- Analysis
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