Russell S.

Senior Store Manager @EE

England, GB

Key Achievements:• Designed and introduced company-wide operational documents and guides; improved consistency in sales tracking, forecasting and compliance standards.• Exceeded customer Net Promoter Score (NPS) targets while driving improvements in customer experience and retention.• Embedded a culture of talent retention, development and succession planning having established EE Corby as a recognised regional training site for new managers.• Achieved multiple Store of the Month awards for outstanding group-wide sales and service performance.• Secured various sales incentives by exceeding challenging KPIs and contributing to national recognition of store excellence.• Grew new volume sales by 53%, upgrade sales by 48%, home broadband sales by 200% and insurance sales by 29% to deliver substantial revenue growth.• Increased gross profit 60% through targeted sales strategies, cost control measures and optimisation of store operations.• Raised compliance audit pass rates from below 70% to over 90% across all stores; reached a record-high 96% by implementing new procedures and staff training.• Elevated conversion rate from 9.5% to 23% month-on-month by enhancing customer engagement and refining sales processes.• Informed data-driven, strategic decision making having prepared & presented analytical reports & dashboards for senior management; contributed to performance improvement at both store and regional level.• Reduced staff turnover by 94% year-on-year through implementation of recruitment frameworks, structured development planning and supportive performance management processes.• Supported operational compliance and audit processes across 14 regional stores, contributing to consistent regulatory standards and best practice adoption.

Wm Morrisons PLC

Competence Based Qualification: