Russell Shaw
Director, Health Services Operations @Mercola
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WORK HISTORY
Director, Health Services Operations @Mercola
Cape Coral, FL, US
Launched a direct-to-consumer dried blood spot diagnostics service from concept to commercialization, managing the full product lifecycle (R&D, regulatory compliance, logistics, customer support) and establishing nationwide distribution.• Forged strategic partnerships with CLIA/CAP-accredited laboratories to develop and validate new tests as LDTs, expanding the product portfolio and driving sustained revenue growth for the startup.• Negotiated vendor agreements to optimize costs and ensure regulatory-compliant operations for shipping and specimen handling across the U.S, improving margins and scalability.• Led cross-functional teams (including overseas software developers) to launch a consumer-facing mobile health app, making key UX/UI decisions that boosted customer engagement and retention.• Drove growth initiatives (subscription models, upselling, and customer lifetime value optimization) that increased recurring revenue and strengthened long-term client loyalty.
EDUCATION
Florida Gulf Coast University
Post-Baccalaureate Certificate, Clinical Laboratory Science/Medical Technology/Technologist
Florida Gulf Coast University
Bachelor's degree, Liberal Studies Major - Minors in Biology, Chemistry, and Anthropology
ABOUT RUSSELL SHAW
I am a strategic healthcare operations leader with over 15 years of experience driving innovation in clinical diagnostics and laboratory services. From launching a direct-to-consumer diagnostics startup from scratch to optimizing lab operations at a 750+ bed trauma hospital, I have consistently delivered growth, efficiency, and quality improvements. My career is defined by turning ambitious ideas into scalable solutions—building new products, forging partnerships across hospitals and labs, and leading teams to exceed performance targets.As Director of Operations at Mercola’s Health Services startup, I spearheaded the development of a novel at-home blood testing service, managing everything from R&D and regulatory compliance to nationwide logistics and a successful mobile app launch. Earlier, as a Clinical Laboratory Supervisor for a major medical center, I implemented a new laboratory information system that significantly cut blood transfusion turnaround times and enhanced patient care. I excel at bridging clinical excellence with business strategy, leveraging technology and cross-functional teamwork to drive sustainable improvements in healthcare delivery.I combine deep clinical expertise (ASCP-certified Medical Laboratory Scientist) with sharp business acumen to transform healthcare operations. I’m passionate about shaping the future of healthcare through innovation, data-driven decision-making, and collaborative partnerships. I thrive in leadership roles where I can drive large-scale transformation, foster high-performance teams, and deliver measurable impact across organizations – all while building a healthier, more efficient future for healthcare systems.
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