Russell Robertson

About Russell Robertson

Award winning Designer with extensive experience leading consultants, corporate teams, and start-ups. Insight PD, Philips, LG, Polk, Timex, Baxter, Unilever, Cuisinart, Hughes, iHome and Zebra Technologies.Previously, lead global teams at iHome increasing market share for a $150M company. Collaborated with CEO and Marketing, influencing brand & package development to reframe commodity products with a new, comprehensive approach. Directed the smartphone accessories business & founding new design language for emerging; IoT smart home devices, Wi-Fi/BT, Alexa/Google/Siri luxury speakers, WeatherTough (waterproof/shockproof) speakers, wireless charging devices, vanity mirrors and sleep therapy products. Lead strategic design, UI/UX, and engineering evaluation to develop over 100 CE products.Past - Hybrid Product Design. A user centered, innovation & engineering consultancy. Pratt Institute ID Professor lecturing on professional practice, conceptual drawing for ID, product & transportation. IDSANYC Chair & design patent lecturer NYC Bar. Automotive influencer for The Design Trust for Public Space’s Initiative, “Designing the Taxi” published by Pentagram. The Mini Modal Taxi was published in the; New York Times, Playboy, Rides Magazine, Newsweek, Design Boom & Wired Magazine. Exhibited and interviewed at Parson’s School of Design’s & the 2007 NY Auto Show.Designer, Manager & Researcher for leading consultancies & corporate staffs; Insight PD, 4Sight, Ecco, Philips Eindhoven Group.Specialties: Directs creative vision & user research to ensure business objectives are met. Develops strategies, products & experiences to drive innovative opportunities, brand awareness & identity. Implements sketching, CAD & cross-functional tactics. Mentors mid-level staff retaining top performers. Has lead innovation pitches, design strategy workshops, expert panel discussions & directed research for IoT products & FDA pathway plans. Inventor and patent assistant.

Experience

1. Strategic Design Director

   Hybrid Product Design Dev. Inc

   Feb 2002 — Present · Brooklyn, NY, US

   Design consultant on numerous projects, client engagements for start-ups and large corporations.• Focus on a user centered design approach, infusing aesthetics with conceptual idea and manufacturing method. • Concept, innovation and marketization of several patented ideas.• Facilitated strategic development for early stager start-ups using a consultative and design approach, collaboration and critical thinking. • Created and lead collaborative workshops to target critical questions and execute actionable items.• Research FDA pathway planning, design and engineering for world’s first, Cesarean Safety Instrument. • Public advocate for the design of a better NYC Taxi and early ride-share programs. • CAD development in various platforms.• Market and user research, design strategy, product positioning. • On-Site user research for medical devices. FDA pathway planning.• Patent litigation Expert Witness. Client highlights: MTV, Clever Devices LLC, Fisher Price, Cuisinart/Conair, Coltene/Whaledent, Carestream and Hughes Network Systems. Patented C-Safe Cesarean device and ARY universal knife block.

Education

• Cleveland Institute of Art

  BFA, Major in Industrial Design/Graphics, and a Minor in Drawing (fine arts).

Skills

• Photoshop
• Packaging
• Public
• Design Thinking
• Team Building
• Alias Studio Tools
• User-Centered Design
• Design Management
• Solidworks
• Model Making
• Interaction Design
• Product Design
• Product Development
• Indesign
• Concept Development
• Rendering
• Teaching
• User Research
• Design Strategy
• Concept Generation
• Illustrator
• Concept Design
• Experience Design
• Packaging Design
• Sketching
• Rapid Prototyping
• Industrial Design