Russell Perry

WORK HISTORY

EDUCATION

ABOUT RUSSELL PERRY

ABOUT MEI’m a strategic, commercially minded brand, marketing and operations leader having scaled global B2B, D2C and B2C organisations across healthcare & wellbeing, financial services, luxury goods, technology, sport and entertainment.I turn complexity into clarity, building brands, operating models and growth engines that deliver momentum, measurable performance and commercial impact for global businesses.I’ve operated at board/ExCo level, led international teams, owned multi-million-pound budgets and P & Ls, and worked comfortably across strategy, governance, operations, digital infrastructure engagement and execution.WHAT I BRING 🧠Brand Strategy, Positioning & Value Proposition DevelopmentRepositioning brands and propositions, defining strategy, building architecture and shaping identities that unify stakeholders, strengthen reputation and support long-term growth.Commercial & Operational LeadershipExperience running day-to-day operations, aligning strategy with delivery, owning budgets and performance metrics, and building scalable frameworks across governance, planning, process and reporting.B2B Growth, Digital Performance & EngagementFull-funnel, data-led growth engines, spanning acquisition, ABM, conversion, retention and lifetime value, underpinned by CRM, digital platforms and insight-led optimisation.Creative, Events & Community-Led EngagementFrom global brand platforms to high-impact events and partnerships, I connect strategy, storytelling and experience to drive engagement, participation and value across professional and member-based audiences.Leadership Across MarketsExtensive experience leading multi-disciplinary teams and partners across the UK, Europe, US, AsiaPac and the Middle East, working autonomously while influencing senior stakeholders and boards.WHY HIRE ME Scaled NEOM’s Media Industries, Entertainment & Culture + Health & Wellbeing sectors delivering 240%+ growth, while helping shape the operational and governance foundations required to scale internationally.Delivered 5:1 ROI, 130% traffic growth and a 38% uplift in conversion through integrated, insight-led growth and digital performance frameworks.Played a key role in GSK’s global brand transformation, supporting the rollout of a new operating model, digital brand hub and governance framework, resulting in 250k social impressions and 97% positive sentiment post-launch.Former Managing Director and operational responsibility leading a large team with multi-million P&L responsibility, delivering 58% gross margin and 27% EBITDA and helping drive a successful M&A.