Russell Nelson
Strategy and Planning Analyst @Coca-Cola Beverages Florida
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WORK HISTORY
Strategy and Planning Analyst @Coca-Cola Beverages Florida
Tampa/St. Petersburg, FL, US
Responsible for developing value based solutions focused on implementing our “Go to Market” strategies at a highly effective level. Utilized Nielsen research data and segmentation information to create specific strategy action items that produced significant revenue growth across multiple brand categories. Consulted with large chain customers including Walmart, Publix, Target, Family Dollar, Home Depot, and Wawa in order to provide strategic implementations focused on shifting from a volume to a profit driven culture. Developed customer specific presentations that highlighted individual growth opportunities within each brand category, and made recommendations on how to increase category share across all territories. Created standardized planograms and segmentation toolkits for various key accounts in order to provide thorough business insights and to form strategic foundations for launching future initiatives.
EDUCATION
Morehouse College
BA, Business Administration
SKILLS
ABOUT RUSSELL NELSON
Strategy and Planning Analyst at Coca-Cola Beverages Florida
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