Russell Cornin

Senior Customer Executive Ii @Hormel Foods

Guide all sales operations of the entire Grocery Products portfolio at Publix Super Markets with direct accountability for over $40MM in net sales annually. •Utilize syndicated data to deliver fact-based insights to protect and drive weekly baseline sales, by securing the correct product assortment on shelf, while aligning with the retailer vision and goals for category growth. •Collaborate with category management analytics team to gain additional insight on the competitive market and opportunities to gain market share or effectively drive category growth; introduced 6 new items in FY 2021 that have contributed over +$3MM in net sales. • Plan yearly promotional activity to deliver growth, while working internally with customer trade marketing manager to ensure funds are being properly utilized to gain the highest return on investment; grew SKIPPY peanut butter business over 75% in 3 years, resulting in holding the 2nd ranked brand overall at Publix. FY 2022 Sales Results Incentive Trip Winner