Russel Reuser
National Sales Director IT Services @Thinq Technologies Ltd. Directdial.Com
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WORK HISTORY
National Sales Director IT Services @Thinq Technologies Ltd. Directdial.Com
Calgary, AB, CA
Operating at the intersection of strategy, execution, and revenue performance. I was appointed to lead a business-first transformation of the IT Services division—owning end-to-end GTM strategy, operational design, RevOps, system integration, and data strategy to enable scalable and profitable growth.Overseeing a national team of 16 Account Executives and leading the services partner channel, with a core focus on aligning key vendors and strategic alliances to expand market coverage and accelerate co-sell impact. A cornerstone of this leadership position is the design and execution of modern sales enablement programs—developing contemporary frameworks for business development, consultative selling, and strategic account management.My mandate extends beyond sales enablement into operational excellence, systems architecture, and data-driven planning—ensuring long-term revenue predictability and margin expansion. With a focus on executive alignment, measurable outcomes, and business value creation, the IT Services division has been positioned as a strategic growth lever for both clients and the organization.
EDUCATION
Southern Alberta Institute of Technology
BA
Northern Alberta Institute of Technology / NAIT
OilPatch 101
ABOUT RUSSEL REUSER
I’ve built a career steeped in sales and consultative selling, but what makes me unique as an executive sales leader is my ability to enable innovation through analytics. I pounce on opportunities to leverage technology, data analytics, and AI to empower sales decisions, optimize sales performance, and propel growth and profitability. My results? Millions of dollars in new revenue – as much as $4M+ in 1 year New market expansion – $15M+ in identified pipeline opportunities Increased profitability – 30% gross profit margin on services Doubling of company valuation – 600% increase in service revenues Over the years, working with a range of mid-cap to large global enterprise clients, and in both startup and established companies, I harnessed data and transformed it into insights to fuel progressive results. Data validates decisions, improves business decisions, creates more agile and adaptive cultures, and points a path forward - all necessary to optimize sales and marketing performance. Yet, it’s important not to forget that people make all things possible. People are the drivers of information application and change. And sales enablement is important for disruption. My sales leadership approach is three-fold. ① I employ customer-centric consultative selling and listen carefully to unearth requirements. Helping customers and companies drive revenue growth is a priority. ② Next, I build and optimize high-performing sales and marketing programs that tie solutions to services. I analyze which technologies and methods are needed to improve and create effective go-to-market strategies. ③ Finally, I enable people. I train and mentor to facilitate personal and professional success. Having spent time in the sales field myself improves my sales leadership. I know first-hand what sales representatives struggle with, and I bridge the gap between sales and marketing and business to create unified success. With a compelling combination of experience in sales, marketing, & business development, my skills stretch across: Sales Strategy Go-To-Market Strategy Analytics Enterprise Software Solutions Marketing Program Development Stakeholder Communications Channel Partnerships Sales Team Leadership Budgeting Training SaaS Data Governance Account Management Risk Management Market Expansion Forecasting Client Acquisition Additional value-add: Project management expertise; PMP in progress IT managed services/telecommunications experience Entrepreneurial & corporate experience LET’S CONNECT!
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