Russ Clark

About Russ Clark

Sales and revenue leaders face a relentless challenge- scaling teams- hitting aggressive targets, and - driving consistent execution; all while juggling ever-evolving buyer expectations, tech stacks, and competitive pressures.I get it. I’ve spent my career building enablement strategies that bridge the gap between knowledge and execution, ensuring sellers and customer-facing teams aren’t just trained, but truly empowered to win.For over a decade, I’ve helped organizations solve critical revenue challenges with scalable, high-impact enablement programs:I specialize in: Accelerating Sales Productivity: Cut onboarding time by 27% for a global salesforce of 700+ while increasing early-stage pipeline conversion rates. Optimizing Partner Ecosystems: Built a Partner Technical University that generated $10M in partner-led revenue within six months. Leveraging AI & Data Enablement Platforms for Performance Gains: Increased enablement platform adoption by 65%, equipping sellers with the right content at the right time. Driving Revenue Impact: Contributed to revenue growth from $450M to $1B by refining sales and partner enablement strategies.What sets me apart- I don’t just build programs; I architect revenue-driving ecosystems that make sellers and partners more effective- My expertise spans sales methodologies like MEDDPICC, Challenger, and Force Management, combined with instructional design and enablement tech mastery (Highspot, Showpad, LMS platforms).But beyond the metrics, I have an unwavering passion for sales and customer-facing teams. They’re the lifeblood of any business. I love seeing that moment when confidence clicks, when a rep executes with precision, or when a partner closes a deal they didn’t think was possible. That’s why I do this work.Personally, I bring a unique perspective shaped by resilience and adaptability traits that- I honed growing up on a ranch and later managing one myself- I also restored two sailboats during COVID, because I enjoy hands-on problem-solving (and let’s be honest, the open water is a great place to think about revenue strategy!).Now, I’m channeling all of this experience into helping businesses directly. Whether you need to - revamp onboarding- perform a methodology tune-up- align sales and marketing- simplify messaging - optimize content, or - drive measurable impact Or optimize your enablement investments I can help.Let’s connect and discuss how we can make your revenue teams unstoppable!

Experience

1. Sales Enablement Program Manager - Alm

   PTC

   Jun 2025 — Present · Salt Lake City, UT, US

   Lead cross-functional/cross-regional enablement projects to develop and deliver engaging and effective sales training assets and curriculums focusing on our ALM/Codebeamer solutions- Establish partnerships with Segment groups and the corporate ecosystem to secure essential subject matter expert (SME) and delivery resources- Master content from subject matter experts (SMEs) and defined sources to organize it in a way that reflects an understanding of the product/program to be supported- Develop identified training assets and sessions (courseware, webcasts, job aids, live delivery, etc.), utilizing appropriate source subject matter experts.Leverage data to provide actionable insights and measure the effectiveness of sales enablement initiatives.Participate in the design, development, and delivery of a robust onboarding program that accelerates new hire productivity and integration, with a focus on accountability.

Education

• Utah State University

  Masters of Science, Information Systems, Instructional Design, Marketing

Skills

• Product Launch
• Partner Management
• Sales
• Technical Writing
• Training
• Cross-Functional Team Leadership
• Integration
• Marketing Strategy
• Marketing
• Product Launches
• Multi-Channel Marketing
• Pre-Sales
• Saas
• Program Management
• Demand Generation
• Network Systems
• Team Building
• Management
• Strategy
• Messaging
• Sales Enablement
• Virtualization
• Cloud Computing
• Channel Marketing
• Product Marketing
• Enterprise Software
• Curriculum Design
• Strategic Partnerships
• Channel
• Sales Operations
• Professional Services
• Go-to-Market Strategy
• Encryption
• Channel Sales
• Server Architecture
• Product Management
• Global Business Development