Russ Meyer
- Role
- Brand Strategy Innovation Design Thinking - Brand Innovation & Design at CVS Health
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Russ Meyer
20+ years experience in brand consulting, marketing and advertising. I specialize in…
Experience
Brand Strategy Innovation Design Thinking - Brand Innovation & Design
Sep 2019 — Present
Charged with establishing and leading CVS Health’s first Center of Excellence in Brand Strategy and Innovation, working with leaders and influencers to transform the health care experience and help people on their path to better health.Partnering to set the vision for the enterprise brand and lead a team to help develop brand and innovation strategies, drive best-in-class brand identity usage and manage and enhance brand integration across the enterprise.Providing strategic consultation on brand strategy and innovation, helping the organization continue to learn the power of making and keeping a compelling promise with all stakeholders. Driving excellence in brand positioning, brand architecture, naming and identity.Engaging the organization as a subject matter expert, collaborating with executives and leaders around the overall brand vision and strategy for the enterprise including new products, services and business models.
Education
Concordia College
Pre-seminary studies
1980 — 1982
University of Minnesota
M.A., English, Theater
1982 — 1985
Northwestern University - Kellogg School of Management
M.M., Finance, International Business, Entrepreneurship
1993 — 1995
Northwestern University
M.F.A., Design
1985 — 1987
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