Ruslan Toktogulov

About Ruslan Toktogulov

Creative and strategic Senior Graphic Designer with 7+ years of experience leading…

Experience

1. Senior Graphic Designer

   Hogsalt

   Feb 2024 — Present · Chicago, IL, US

   Brand Identity Development: Designed and implemented complete brand identity systems for over 15 high-end clients, including boutique hotels, fashion labels, and lifestyle startups—resulting in an average 40% increase in brand engagement and recognition.High-End Visual Campaign Execution: Led creative direction for seasonal marketing campaigns, overseeing the production of key visuals, lookbooks, and advertising materials. Collaborated with photographers and stylists to execute cohesive luxury brand narratives across platforms.Packaging and Print Collateral: Developed premium packaging concepts and print materials, including brochures, stationery, and event invites, ensuring consistency across touchpoints and enhancing unboxing experiences.Client Collaboration & Strategy: Worked closely with brand strategists and marketing teams to align visual direction with overarching business goals. Presented design concepts directly to C-suite executives and incorporated feedback with precision.Design System Implementation: Established scalable design systems and component libraries used internally and by clients’ in-house teams, improving design consistency and workflow efficiency.Mentorship & Team Leadership: Mentored junior designers, provided art direction on internal projects, and helped standardize internal design review processes.