Rushil Nori
Strategy Leader @ Adidas | Instructor of Strategic Management @ University of Oregon
- Role
- Director Marketplace Strategy & Strategic Planning at adidas
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Rushil Nori
A strategy and marketing professional with global experience. Worked with various leading brands across multiple industries. Giving back to the industry by inspiring young minds. A passionate sportsman, who brings that very mindset to work and teaching - all day, every day!
Experience
Director Marketplace Strategy & Strategic Planning
Nov 2023 — Present · Portland, OR, US
Retail StrategyAs right hand to the SVP of Retail, I led Adidas North America\'s Retail Strategy (2026–2030) for a $1B business, defining a 5-year growth vision, a 40-door expansion roadmap, and category positioning across full-price and outlet formats. I conducted a KPI diagnostic across the retail P&L, surfacing gaps in conversion, ATV, and door productivity, and drove the Real Estate expansion strategy unlocking a $200M opportunity.Commercial StrategyI served as strategic lead to the SVPs of Wholesale and Digital and VP of Own Retail — co-authoring the North America Wholesale Strategy for a $5.2B business and the Retail Acceleration Plan defining the trade zone attack strategy and margin roadmap. I program managed Sales Acceleration Plans contributing $400M+ to topline revenue and built Board and CXO presentations that turned complex data into decisions.Marketplace InsightsI built Marketplace Intelligence for Adidas North America from scratch — tracking consumer behavior, competitive dynamics, and retail trends to inform GTM, category strategy, and investment decisions. I delivered strategy playbooks for World Cup 2026 and Copa 2024, and rebuilt the Consumer Insights funnel connecting real-time signals to product and category decisions. Expanding to lead Consumer Insights for all of North America in April 2026.AnalyticsI developed the most comprehensive Door Tiering Framework in the market — mapping 15K+ wholesale and competitor doors to guide segmentation and investment prioritization. I built a Category Clustering model enabling precision targeting by format, geography, and consumer profile to directly inform assortment and activation strategies across the fleet.Strategic PlanningI directed the North America Strategic Planning process (2027–2030), aligning consumer insights, product strategies, and financial targets across categories and functions.
Education
SPJIMR SP Jain Institute of Management & Research
Master of Business Administration - MBA, Marketing
2012 — 2014
Vellore Institute of Technology
B.Tech, Mechanical Engineering
2007 — 2011
The Bishops School - Pune
High School
2003 — 2005
University of Oregon Lundquist College of Business
Masters in Sports Product Management, Sports Product Management
2017 — 2019
Army Public School - PUNE
High School, Science
2005 — 2007
Skills
- Team Management
- Automotive
- Manufacturing
- Analysis
- Microsoft Excel
- Analytical Skills
- Process Engineering
- Mechanical Engineering
- Market Research
- Strategy
- Business Development
- Automotive Engineering
- Simulations
- C
- Microsoft Office
- Data Analysis
- Matlab
- Management
- Engineering
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