Rushali Bhattacharjee

About Rushali Bhattacharjee

I am an accomplished professional with 5+ years of experience in accelerating revenue growth, providing seller success and expanding category on large-scale e-commerce platforms. I have expertise in handling the entire gamut of seller journeys from onboarding and product listings to performance optimization, advertising execution and competitive benchmarking. I am skilled in coordinating with sellers to improve catalog quality, visibility and conversion by using data-driven information & demand trends. I have progressive experience with Amazon Seller Central, Quip, ASANA, Jira, Canva, Qualtrics, QuickSight, FieldSense, Dropship tools, MS Excel, PowerPoint & Word, with working knowledge of SQL (Beginner).I am proficient in managing listings, pricing, promotions, fulfillment models, and performance metrics.

Experience

1. Brand Manager

   Amazon

   Feb 2024 — Present · Bengaluru, IN

   Highly-skilled professional armed with ability in handling reputed apparel brands with annual gross revenues of ₹160 CR. Accelerated growth by pricing, promotion, inventory optimization & cross-functional collaboration. Closely collaborated with marketing teams to explore low-visibility products and resolve missing delivery dates, helped sellers to grow Fast Track ASINs by ~100K (20% MoM increase). Administered inventory transfers from seller warehouses to fulfillment centers by prioritizing products with >30% conversion rates and >3.8-star ratings, resulted in enhancing delivery promises for ~120K ASINs month-on-month.Managed end-to-end portfolio performance, resulted in an year-on-year growth by 25% across 3 marquee apparel brands.Handled festive growth programs, attained an uplift of 10% in unit share, 12% operating margin and ₹35M logistics cost savings (a 40% YoY reduction).Maintained pricing parity at 78.55%(against a benchmark of 80.33%) despite system constraints limiting manual price interventions on select SKUs.Improved coupon penetration to 22.60%(from 19.76%) by using low-discount, high product-level promotions while saving margins.Drove catalog enhancement initiatives across SKUs over 2 consecutive quarters.Developed demand-signal-driven replenishment engine for 100 priority styles as per brand production cycles, resulted in growing weekly sales by ~50%(₹28L to ₹42L).Managed performance marketing investments from 3% to 7–8% of revenue (up to 13% for select brands), provided ₹1.2–1.4 Cr incremental sales, 15–18% higher conversions and 10–15% ROAS improvement.Expanded category through competitive intelligence, launched 120–150 new products across sub-categories and delivered 8–10% incremental portfolio growth.Formulated & implemented inventory forecasting & PO planning strategy, led to ₹3 Cr+ purchase orders, 70K-unit buys,~50% DoD sales uplift and ₹12L incremental GMS.

Education

• SRM IST Chennai

  BTech - Biomedical engineering, Biomedical/Medical Engineering

  2017 — 2021

• Central Academy, Kota

  Class XII, Science

  2016 — 2017