Rushali Barnwal
Amazon & E-Com Strategist | 4yrs PPC Ecommerce & Quick Commerce | Helium 10
- Role
- Executive -ecommerce at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rushali Barnwal
Amazon-focused Digital Marketing Specialist adept at turning marketplace data into high-impact growth. I architect full-funnel advertising strategies - Sponsored Products, Brands, Display and DSP - while mastering Helium 10, Amazon Brand Analytics, Amazon Pi and bulk-sheet automation to surface insights, refine bids and accelerate optimisation. Skilled in keyword architecture, catalogue SEO, A/B testing and account-health remediation, I safeguard listings and sustain category visibility. I engineer seasonal and promotional roadmaps - Prime Day, Lightning Deals, Coupons - to maximise momentum and customer acquisition. Beyond Amazon, I optimise Flipkart, Walmart and Shopify storefronts, aligning content, pricing and inventory to elevate discoverability and conversion. My approach blends analytical rigour with creative experimentation, converting granular metrics into repeatable playbooks that strengthen brand equity and compound profit.
Experience
Executive -ecommerce
Aug 2025 — Present · Gurugram, IN
Education
Vinoba Bhave University
Bachelor of Arts - BA, English Language and Literature, General
Ranchi University, Ranchi
Masters of Arts, English Language and Literature, General
2020 — 2022
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