Rushad Irani
Brand Manager @Protean || 30 Under 30 - Business Mint
- Role
- Brand Marketing Manager at Protean Egov Technologies
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rushad Irani
I’m a marketer driven by creativity, insight-led strategy and full-funnel execution. With experience across Protean, Glance and TikTok, I specialise in building brands, designing narratives and driving performance through integrated media planning. At Protean, I drive brand-building initiatives that articulate India’s Digital Public Infrastructure narrative. My work includes launching our first celebrity-led brand film, creating the Experience Center and sonic identity, and leading multi-platform media that contributed to a ₹7 Cr lead pipeline. I also led our GFF showcase, built AI-led creative frameworks, and rolled out the Employee Ambassador Program. These efforts supported 10+ national awards and earned me Social Samosa and Business Mint 30 Under 30 honours.Before this, I scaled partnerships and content-led marketing at Glance, driving 200% revenue growth and delivering marquee sports and entertainment properties that reached tens of millions across India. My experience at TikTok strengthened my understanding of platform behaviour, storytelling formats and emerging digital markets across South Asia. I’m at my best when shaping brand stories, crafting creative ideas, planning multi-platform media journeys and driving performance that genuinely moves the needle.
Experience
Brand Marketing Manager
Feb 2024 — Present · Mumbai, IN
As the Brand Manager, I craft Protean’s brand narrative by transforming India’s Digital Public Infrastructure story into meaningful, relatable and high-impact communication. Through purposeful storytelling, distinctive creative thinking and full-funnel media execution, I bring alive how Protean enables everyday services for Bharat, from identity to inclusion and championing our role in advancing the nation’s Digital India mission. My role focuses on making complex technology human, accessible and inspiring for millions. 1) Launched Protean’s first-ever celebrity-led brand film “Apni Kahani Ka Hero” featuring Pankaj Tripathi, garnering 15M+ views and boosting brand awareness.2) Developed multi-platform brand and performance media plans that helped drive a ₹7 Cr pipeline and ₹1.5 Cr in conversions.3) Conceptualised and built Protean’s in-office Experience Center, showcasing the company’s DPI journey.4) Created Protean’s signature sonic identity and mogo to strengthen brand recall.5) Led Protean’s immersive presence at Global Fintech Fest 2024 and 2025.6) Designed and launched the Employee Ambassador Program with participation from 200+ employees.
Education
TBS - Digital Marketing Training Institute
Digital Marketing, Digital
2017 — 2018
Kishinchand Chellaram (KC) College, Mumbai
Bachelor’s Degree, Banking and Insurance
2010 — 2015
Welingkar Institute of Management
Post Graduate Diploma In Management
2018 — 2020
St. Stanislaus High School - India
SSC
2000 — 2010
Skills
- Finance
- HR Organisational Development
- Import/Export Operations
- HR Leadership
- Logistics
- HR Talent Acquisition
- Graphic Design
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