Rushabh Shah
Senior Marketing Manager | Driving Revenue Growth through Data-Led Digital Strategy, Performance Marketing & Brand Innovation | ET Edge (Times Group)
- Role
- Senior Marketing Manager at Et Edge - The Times Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rushabh Shah
I’m a marketing professional who enjoys building things that make an impact — brands, teams, and growth stories.Over the past decade, I’ve worked across digital, events, and performance marketing — helping organizations strengthen their presence and generate meaningful business results.At ET Edge (Times Group), I lead a talented team that drives digital campaigns, SEO, and performance marketing to support our event ecosystem and knowledge platform, ET Edge Insights. My role combines creativity, data, and technology — from improving lead funnels and web performance to experimenting with AI-driven SEO and marketing automation.I’m passionate about solving complex marketing challenges, mentoring teams, and turning strategy into measurable growth. What keeps me going is seeing an idea evolve from a whiteboard sketch into a campaign that delivers real business results.
Experience
Senior Marketing Manager
Oct 2024 — Present · Mumbai, IN
I lead marketing and digital growth initiatives for ET Edge, the strategic events and thought leadership arm of The Times Group. My focus is on building data-driven marketing strategies that enhance visibility, generate leads, and strengthen brand positioning across B2B events and platforms.Currently, I’m shaping the digital direction for ET Edge Insights — a knowledge-led ecosystem connecting business leaders, innovation, and industry trends. My work spans across SEO, performance marketing, website strategy, and campaign optimization to deliver measurable results and business growth.I’m passionate about marketing that blends creativity with analytics — turning ideas into strategies that make an impact.
Education
SK Somaiya Degree College Of Arts, Science And Commerce
Bmm, Bachelor in mass media
2011 — 2014
Skills
- Advertising
- After Effects
- Photoshop
- Digital Media
- SEO
- Digital Marketing
- Social Media Marketing
- Orm Tools
- Marketing Communications
- Social Media
- Microsoft Office
- Online Marketing
- Orm
- Sem
- Editing
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