Rushabh Haresh Mehta
Assistant to Vice President @Kotak Mahindra Bank
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WORK HISTORY
Assistant to Vice President @Kotak Mahindra Bank
Spearheading the Digital Banking Products and responsible for acquisition & engagement of unique users and the Kotak Bank App stickiness. Developing & implementing marketing strategy, segmentation, and targeting of marketing campaigns for diverse products. Develop and deliver a variety of offline and online marketing collateral. Conceptualize and plan promotional events, launch activities, and product promotions. Responsible for communicating cross-sell and upsell opportunities with internal and external stakeholders. Marketing activity, response, leads, sales, retention, and ROI are all being tracked and measured.
EDUCATION
Mumbai University Mumbai
Masters in Management Studies, Marketing/Marketing Management, General
Sheila Raheja School of Business Management and Research
Master of Management, Marketing
Mumbai University Mumbai
HSC, Marketing
Sardar Vallabhbhai Patel Vidhyalaya
SSC
M K College (Mumbai University)
High School Diploma
Mumbai University Mumbai
Bachelor of management studies , Business, Management, Marketing, and Related Support Services
S.V.P.V. (Mumbai University)
High School Diploma
ABOUT RUSHABH HARESH MEHTA
Growth Marketing | Digital Banking | Brand Strategy | Social Media & Performance…
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