Ruby Chen
Art Lead | Art Direction • Visual Development • World Building |Modern Community - Magic Tavern (Tripledot)
- Role
- Lead Artist at Magic Tavern
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ruby Chen
Art Lead focused on visual direction, world building, and visual identity for games. Currently shaping the art vision at Magic Tavern (Tripledot Studios) on Modern Community, working with cross-cultural teams across the US and Beijing.What I do• Lead visual direction and concept development for game worlds and player-facing experiences• Shape cohesive visual identities that support storytelling and brand recognition• Guide artists through exploration, visual strategy, and production pipelinesWhat I’m good at• Art direction and visual development• World building and visual language design• Translating creative vision into production-ready pipelines• Leading small, high-impact creative teamsBackgroundOver a decade working across concept art, visual development, and art leadership in games.
Experience
Lead Artist
Oct 2022 — Present · Los Angeles, CA, US
Led the art direction for Modern Community through close collaboration with diverse production teams spanning 2D, 3D, and technical artists, both domestically and internationally. • Ensured narrative coherence, design integrity, and user-centric experiences aligned with brand standards.• Actively participated in brainstorming sessions to pitch and strategize creative ideas for promoting the game effectively across various channels.• Orchestrated the creation of comprehensive style guides and provided visionary leadership to a cross-functional production team of 100 members based in China, driving high-quality deliverables from concept to launch.• Directed and refined 2D concept art, 3D modeling, and animation processes, elevating the game\'s visual appeal and immersive storytelling.• Guided in-game animations to align with project objectives and maintain artistic excellence throughout development stages.• Supported senior art directors in conceptual development, creative strategies, and pitch presentations, contributing to the project\'s overall success.• Mentored and empowered junior artists both domestically and overseas, fostering their artistic growth and enhancing production capabilities.
Education
ArtCenter College of Design
Bachelor of Science, Entertainment Design
2007 — 2011
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