Ruquiya Fathima
Product Marketing | AI & SaaS | GTM, Positioning | Storytelling + Strategy | STEM MBA: Data + Market Insight
- Role
- Product Marketing Manager at Focus Softnet
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Ruquiya Fathima
Strategic Product Marketing professional with experience supporting AI and SaaS product launches. Proven ability to translate complex technical capabilities into customer-centric positioning and drive GTM strategy in cross-functional environments. Skilled in user research, competitive analysis, sales enablement, and roadmap influence. Currently completing an MBA in Data Science & Business Analytics at Santa Clara University, bringing a hybrid lens of analytical rigor and market insight. Built foundational expertise in marketing automation and CRM platforms (Salesforce, Eloqua, Marketo) through applied coursework focused on modern buyer engagement, enabling alignment between product positioning and digital execution strategies.Seeking growth-stage or enterprise SaaS roles focused on intelligent, scalable GTM execution.
Experience
Product Marketing Manager
Jan 2022 — Present
Drove GTM execution for AIFA, a cloud-based AI/ML platform, by crafting outcome-oriented messaging frameworks based on user research and segment-specific needs.*Built cross-functional bridges between engineering, design, and sales using enablement materials and positioning guides*Conducted competitive analysis and voice-of-customer interviews to refine differentiation points, resulting in a clearer product narrative and stronger roadmap influence.*Delivered key launch assets FAQs, product pages, onboarding guides to improve internal alignment and external adoption*Built foundational expertise in marketing automation and CRM platforms (Salesforce, Eloqua, Marketo) through applied coursework focused on modern buyer engagement
Education
Santa Clara University
Master of Business Administration - MBA, Data Analytics
ICFAI Foundation for Higher Education, Hyderabad
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
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